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AdWords & Other PPC Advertising
Get immediate targeted exposure via PPC (Pay Per Click) instead of waiting for Google to rank your site. The SEO process is incremental and time-consuming because a change in content or in a meta tag will not result in an immediate improvement in PageRank. Even if you signal within webmaster tools to fetch a bot to a particular page with amended content, there is no guarantee that the change will immediately be recognized by the search engine.
So, from this perspective, a consistent, moderately incremental SEO campaign, designed around white hat techniques, can take time. Fortunately, there is a way to increase your sales and profits online before the full effects of the SEO development are realized. PPC is the solution in this scenario and one of the best PPC options today is Google AdWords. Snap Editing has significant experience with Google AdWords and you can see an almost immediate increase in sales, revenue and web traffic using AdWords PPC. After a market analysis and keyword analysis we can begin driving traffic to your website. Its the best form of advertising you can buy and we have 3 years experience now managing and growing AdWords traffic and can design a campaign for your specific budget.
Define AdWords Budget
A company can burn through a lot of money rather quickly on a PPC campaign but the ROI can also be rather significant. We always request a strict definition of the advertising/marketing budget before activating a campaign. It is extremely important for us to ensure that customers are comfortable with their spending levels. Some companies can afford $20 a day in marketing; other companies can afford a lot more. Let us know what your budget is and we can evolve a campaign strategy around that defined amount.
Define Keywords and Phrases
Keyword research begins before we ever activate a campaign. Highly targeted keywords, including longtail phrases, can have a significant impact on your CTR (Click-Through Rate). Depending on your business or geographical location, there may be significant opportunities for market penetration.