Online Advertising That Works
AdWords & Other PPC AdvertisingFollow Us on Twitter
Get immediate targeted exposure via PPC (Pay Per Click) instead of waiting for Google to rank your site. The SEO process is incremental and time-consuming because a change in content or in a meta tag will not result in an immediate improvement in PageRank. Even if you signal within webmaster tools to fetch a bot to a particular page with amended content, there is no guarantee that the change will immediately be recognized by the search engine.
So, from this perspective, a consistent, moderately incremental SEO campaign, designed around white hat techniques, can take time. Fortunately, there is a way to increase your sales and profits online before the full effects of the SEO development are realized. PPC is the solution in this scenario and one of the best PPC options today is Google AdWords. Snap Editing has significant experience with Google AdWords and you can see an almost immediate increase in sales, revenue and web traffic using AdWords PPC. After a market analysis and keyword analysis we can begin driving traffic to your website. Its the best form of advertising you can buy and we have 3 years experience now managing and growing AdWords traffic and can design a campaign for your specific budget.
SEO and AdWords Services:
Define AdWords Budget
A company can burn through a lot of money rather quickly on a PPC campaign but the ROI can also be rather significant. We always request a strict definition of the advertising/marketing budget before activating a campaign. It is extremely important for us to ensure that customers are comfortable with their spending levels. Some companies can afford $20 a day in marketing; other companies can afford a lot more. Let us know what your budget is and we can evolve a campaign strategy around that defined amount.
Define Keywords and Phrases
Keyword research begins before we ever activate a campaign. Highly targeted keywords, including longtail phrases, can have a significant impact on your CTR (Click-Through Rate). Depending on your business or geographical location, there may be significant opportunities for market penetration.
Our work does not end when a campaign is launched. Daily analysis is part of our ongoing support. What keywords are performing? What pages are actually getting the visitors and what pages have the highest bounce rates? Campaigns are a lot like your website - constantly changing and adapting to current trends and conditions.
More on Google AdWords
Click Here for Some AdWords Definitions
An Ad Group is a set of Keywords and Ads related to a specific theme.
A Campaign is a set of Ad Groups (and accompanying settings), including the budget, geographic target and network, etc., for those specified Ad Groups.
Clickthrough Rate (CTR)
A Clickthrough Rate is the number of times users click your Ad. CTRs are an extremely important performance metric.
The Destination URL is the Landing Page after a User clicks on your Ad.
The Display Network is the collection of all the Google partner websites where Ads are displayed. In other words, your Ad may not only appear in Google but on other affiliated websites also.
The Diplay URL is the URL address that accompanies your Ad. This URL can be different from the Destination URL (see above).
Impressions are the number of times your Ad is shown on Google (or the Display Network).
Keywords are the set of key phrases chosen for a Campaign. This can be one word or a broad match or an exact phrase, for example.
The Landing Page is the page a visitor sees immediately after clicking your Ad.
Maximum Cost-Per-Click (CPC) bid
The Maximimum Cost-Per-Click bid is the highest amount you want to bid for a single click on an Ad. Carefully determine your budget before beginning ANY Campaign.
Optimization is the process of creating better Ad campaigns to improve the overall Quality Scores and increase the number of visitors to specific pages on your website.
A Quality Score is an objective metric that ranks the performance of your Ad and is determined by a number of factors.
"Thank you for helping us with the website content. The number of phone calls has now increased and it's because of the readability of the pages."
Ray K. | Business Co-Owner
Range of Services
Not every company chooses to select the full range of our services. These companies may already have a well-designed website, optimized for SEO, so will only opt for an AdWords campaign. Other companies may only want new content on their website or assistance with their keyword research. Give us a call and we can explain how we can improve the number of visitors to your site.
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