Engaging Content for Challenging Markets

"Snap Editing: Your Story, Better Told."

Are your marketing efforts resembling garbled AI-generated art? Then let Snap Editing help you to regain your focus.

Snap Editing provides marketing content writers to create compelling and persuasive B2B (Business-to-Business) or B2C (Business-to-Consumer) copy. Our marketing writers can write copy for everything from brochures to web content and social media. We craft distinctive and unique marketing content and offer the highest quality at a reasonable cost. One of our SEO specialists (if the content is online) is always involved in the content marketing writing process so that your content can be found by potential customers online. We focus on the Saskatoon, Regina, Calgary and Edmonton markets but can work with clients throughout Canada and the United States.

• Key Elements of Online Marketing
• Social Media Platforms with the Most Viewers
• Choosing the Right Platform
• Validate our HTML

Saskatoon Marketing Writers | Regina Marketing Writers | Calgary Marketing Writers | Edmonton Marketing Writers

Key Elements of Online Marketing:

Snap Editing can assist you with all of these critical online marketing elements.

• Return to Top of Page

• Target Audience: Understanding who your potential customers are is essential. This involves identifying demographic factors (age, gender, location, income level, etc.), psychographics (interests, behaviors, lifestyle), and needs. This helps in crafting tailored marketing messages and choosing the right platforms.
• Content Creation: Content is at the heart of online marketing. This includes blog posts, videos, infographics, social media posts, and email newsletters. The content must be valuable, engaging, and relevant to your audience to drive traffic and conversions.
• Search Engine Optimization (SEO): SEO involves optimizing content and website structure to rank higher on search engines (Google, Bing, etc.). This includes using relevant keywords, creating high-quality content, improving website speed, and building backlinks.
• Social Media Marketing: Social media platforms are key to building brand awareness, engaging with audiences, and driving traffic. This involves creating and sharing content, running paid ads, interacting with followers, and building a community around your brand.
• Email Marketing: Email is still one of the most effective marketing channels. Building an email list and sending personalized, relevant, and timely emails (newsletters, promotions, etc.) helps maintain customer relationships and drive repeat business.
• Paid Advertising (PPC): Pay-per-click (PPC) advertising, such as Google Ads or social media ads, allows businesses to target specific audiences with ads, paying only when someone clicks on the ad. It's a quick way to drive traffic and increase visibility.
• Influencer Marketing: Collaborating with influencers—individuals who have large followings—can amplify brand awareness and credibility. Influencers can promote your products or services to their audience in a more authentic way.
• Analytics and Measurement: Continuously track and analyze the performance of your marketing campaigns. Tools like Google Analytics, Facebook Insights, and others help measure metrics like traffic, conversions, engagement, and ROI. This data informs future marketing decisions.
• Customer Engagement and Community Building: Engage with your audience through comments, messages, and content that encourages interaction. Building a community around your brand creates loyal customers who are more likely to share and recommend your products or services.
• Conversion Rate Optimization (CRO): CRO focuses on improving the user experience and increasing the likelihood that website visitors will take the desired action (e.g., making a purchase, signing up for a newsletter). This involves testing different elements of your website, such as call-to-action buttons, landing pages, and checkout processes.

Social Media Platforms with the Most Viewers:

Snap Editing can help you with all of these platforms.

• Return to Top of Page

• Facebook: Audience: Broad, spanning all age groups, but especially popular with users aged 25-54. Why It Works: Facebook has 2.91 billion monthly active users, making it a top platform for paid ads, brand building, and community engagement. It's great for sharing content, running targeted ads, and building brand awareness.
• YouTube: Audience: Global, with heavy use across all age groups, especially between 18-34. Why It Works: YouTube is the leading platform for video content, with over 2 billion logged-in monthly users. Videos are highly engaging, and YouTube also provides excellent advertising options for brands.
• Instagram: Audience: Predominantly younger users, especially between 18-34 years old. Why It Works: Instagram boasts over 2 billion active users. It's ideal for visually-driven brands, with features like Stories, Reels, and Shopping. It's a great platform for influencer marketing and engaging with audiences through photos, videos, and interactive content.
• TikTok: Audience: Extremely popular with younger users, particularly Gen Z (16-24 years old). Why It Works: TikTok's algorithm promotes viral, short-form videos, making it an excellent platform for creative, fun, and viral content. Brands are increasingly leveraging TikTok for challenges, influencer collaborations, and product launches.
• Tripadvisor: Audience As an online travel platform, users (travellers) can find information, reviews, and recommendations for destinations, accommodations, restaurants, tours, and activities worldwide. Why it works: It allows travellers to browse ratings, read other users' reviews, view photos, and compare options to help make informed travel decisions. In addition to reviews, Tripadvisor also offers travel guides, forums, and booking tools for hotels, flights, experiences, and restaurants.
• Twitter (X): Audience: Diverse, but with a focus on adults aged 18-49. Why It Works: Twitter (now X) is perfect for real-time engagement, trending topics, and customer service. While its user base is smaller compared to Facebook and Instagram, it's still very active and great for brand conversations, news, and updates. It may also be the first social media company on Mars so if you are thinking long-term this might be the ideal platform for you.
• LinkedIn: Audience: Primarily professionals, with a focus on individuals aged 25-54. Why It Works: LinkedIn is the top platform for B2B marketing and professional networking. It's ideal for thought leadership, industry insights, job postings, and connecting with other businesses.
• Pinterest: Audience: Predominantly female, with a focus on users aged 25-54. Why It Works: Pinterest is a visual discovery platform, ideal for driving traffic to e-commerce sites, promoting DIY projects, fashion, home decor, recipes, and lifestyle content. It has over 450 million monthly active users.
• Snapchat: Audience: Younger audience, mostly between 13-24 years old. Why It Works: Snapchat is a popular messaging and multimedia platform. Brands can create fun, engaging, and temporary content that resonates with younger users, particularly in fashion, beauty, and entertainment.

Choosing the Right Platform:

Snap Editing can help you to chose the correct platform(s).

• Return to Top of Page

• Know Your Audience: The first step in deciding where to focus your efforts is understanding who your target audience is. For example, TikTok and Instagram are excellent for younger audiences, while LinkedIn is ideal for professional networking. Snap Editing can guide you in the decision-making process.
• Content Type: If your content is video-heavy, YouTube and TikTok might be your best options. If you're focused on professional networking, LinkedIn would be a better fit.
• Engagement Level: Platforms like Facebook, Instagram, and Twitter allow for a mix of organic and paid content to engage with audiences, while Pinterest and YouTube are great for long-form content and driving traffic to your website.

Ultimately, effective online marketing is about selecting the right combination of content, channels, and engagement strategies based on your brand goals and audience.

Our marketing writers first engage themselves in your product and/or service. The key to successful marketing writing is to understand the audience and the product/service. This same philosophy exists whether writing content for a Google AdWords marketing campaign or writing copy for a website.

Persuasive Copywriting

Our marketing writers create captivating and persuasive copy to assist you in selling your product or service. We can write everything from brochure content to web content. We can also create AdWords campaigns to increase your online exposure. These ads (when written correctly) can really drive traffic to your website. In a competitive marketplace it is imperative to write copy that is unique, interesting and memorable. This is true whether you are handing out brochures at a tradeshow or hoping someone clicks on your online ad.

Validate Our HTML:

• Return to Top of Page

Most websites have a massive number of HTML errors. However, this website features 100% clean HTML according to the W3C HTML5 Validation Service. (Sir Tim Berners-Lee, who invented the world wide web, is the Director of the World Wide Web Consortium, the W3C.) Go ahead and run this webpage and other websites through the validator. Feel free to contact us if you need an exacting editor. Note that we are currently working on HTML5 Living Standard compliance, maintained by the Web Hypertext Application Technology Working Group (WHATWG).

Marketing Writing Testimonial

"Thank you for helping us with the website content. The number of phone calls has now increased and it's because of the readability of the pages."

Ray K. | Co-Owner