Schema Microdata

Structured Data

Using structured data is an excellent mechanism to tell the search engines about the content on a web page. However, few companies are implementing this with the exception of recipe websites, event websites and a few others. Why is this? We plan on rolling out a series of tests soon to test the usefulness of identifying product ontology. (Ontology, according to Wikipedia is described as the "the philosophical study of the nature of being, becoming, existence, or reality, as well as the basic categories of being and their relations.") Sure glad I took that philosophy course load. I guess that means using schema is a way to tell the search engines what a page is about. When we were researching this we were pleasantly surprised that the language for resumes had been defined at productontology.org. We will probably be refining this code as we learn more about rich snippets and structured data, as well as the different vocabularies available, including Microdata, RDFA, and JSON-LD. Using this code will NOT improve SERP but it WILL certainly impact your CTRs. 

<div itemscope itemtype="http://schema.org/Product" itemid="#product">

<link itemprop="additionalType" href="http://www.productontology.org/id/R%C3%A9sum%C3%A9" />
<span itemprop="name">Entry-Level Resumes</span><br>
<em>Description:</em>
<span itemprop="description">This cover letter and resume package is typically for recent graduates, etc.</span>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer" itemid="#offer">
<span itemprop="price"><strong>$100.00</strong></span></div>
</div>
<br>
<div itemscope itemtype="http://schema.org/Product" itemid="#product">
<link itemprop="additionalType" href="http://www.productontology.org/id/R%C3%A9sum%C3%A9" />
<span itemprop="name">Professional-Level Resumes</span><br>
<em>Description:</em>
<span itemprop="description">These cover letters and resumes are for those positions requiring a university education or trade certification.</span>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer" itemid="#offer">
<span itemprop="price"><strong>$160.00</strong></span></div>
</div>
<br>
<div itemscope itemtype="http://schema.org/Product" itemid="#product">
<link itemprop="additionalType" href="http://www.productontology.org/id/R%C3%A9sum%C3%A9" />
<span itemprop="name">Management/Executive-Level Resumes</span><br>
<em>Description:</em>
<span itemprop="description">This cover letter and resume package is for management and executives (CIO, CFO, CEO, etc.). This package is also for academics requiring a CV or a CV to resume conversion.</span>
<div itemprop="offers" itemscope itemtype="http://schema.org/Offer" itemid="#offer">
<span itemprop="price"><strong>$270.00+</strong></span></div>
</div>