Projects for Snap Editing - Summer 2016
Author: Michael Schmidt
Snap Editing is embarking on an ambitious web development program to better serve our clients and expand our geographical reach/market share. In late 2015, we began a program to enter the American market and started writing unique content specifically targeting the American resume market. Alas, that program was stalled because of the volume of clients from Canada from our primary markets in Alberta (Edmonton/Calgary), Saskatchewan (Saskatoon, Regina), and Ontario (Toronto, Mississauga, London). Acquiring a major Chinese manufacturer (to write a suite of mining machine manuals) as a client also threw off our supposedly well-planned projects. Scaling up has its downsides! However, we are not a company to shy away from growth opportunities. The Snap Editing website has multiple flaws so I have identified multiple areas of improvement to, hopefully, increase our market share and make inroads in additional markets throughout 2016 and into 2017.