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Link Building Strategy

04 January, 2015 | Improving SERP

Author: Michael Schmidt


If you run a small business you know how time consuming SEO work can be. Between your on-page optimization and social media outreach/marketing efforts how does one have time to actually work? Equally as important and time-consuming is the process of link building from high PR sites. That can literally be a full-time job in and of itself. We all know that with the latest Google algorithm updates it is imperative to devise a coherent link building strategy. Gone are the days when you could just buy a few hundred links and reap the benefits. Those days are now long gone.


What you really need is a back link strategy to get quality links and, thus, improve your SERP. 

So, try this:

  1. Go to
  2. Enter this: [relevant keyword related to your website content] + "dead link"
  3. Select a page that is related to your industry.
  4. Search that page for "dead link".
  5. Do a backlink check on that URL.
  6. Contact those sites that point to that dead link and offer them an alternative on your web site.

Have fun! 



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